We launch a new website for RACEREADY Products

Dec 14, 2007

FOR IMMEDIATE RELEASE

316 Design Launches Another After-Market website!

We design websites that are usable, accessible, and built to web standards. They look good, are relevant, optimized for search engines, and utilize our custom content management system (CMS). The new website we just launched for Race Ready is no exception.

San Diego, CA - December 12, 2007 - With over 25 years experience in the off road market, Race Ready Products has a reputation of providing quality racing equipment for the serious competitor as well as the enthusiast. This is a sport where only the best will do. Race Ready Products sought out the expertise of 316 Design to fulfill their desire to bring their web presence up to this same standard.

This was accomplished with a completely brand new website. The main purpose of this site was a online store to offer top quality parts and accessories for your race car or pre-runner at competitive pricing. Additional features include race related news, events, and relevant tech articles.

316 Design's flexible Web 2.0 architecture separates the content (HTML & data) from the design (CSS) of the web site. Because 316 Design builds sites based on Web Standards, future re-designs may only require you to change one CSS page. Future redesigns can be done rapidly and at a greatly reduced cost.

Our web sites are built using web-compliant standards as designated by World Wide Web Consortium (W3C), including XHMTL and CSS. One of the benefits of web standards is cross-browser compatibility, with newer browsers getting the full experience, while the site degrades gracefully for older or less able (phone/PDA) browsers. Web standard based designs provide better usability to people with disabilities, including vision-impaired visitors. Additionally, CSS-based page design allows for consistent presentation across the site and is optimized for search engines.

We utilize our custom Content Management System (CMS) to manage the website where people can login and contribute. Additional benefits of a web-based system are that no additional commercial software needs to be installed on your computer. Our CMS will manage pages, products, articles, news, and events. The system can be customized around your business process and will use a non-technical interface. Want to read more about our Content Management System?

316 Design - We live the lifestyles that we promote...

At 316 Design, we put our passions into practice to create the most innovative websites and comprehensive business solutions in the Off-Road & Automotive After-market, Enthusiasts Marketing, Action Sports, and Extreme Sports industries. Our team of professionals blends lifestyles with adventure to create truly unique perspectives for our clients. For more than a decade, we have dealt with every facet of the business cycle: from retail start-ups to established programs. And this longtime standing in the business enables us to give life to your vision and bring your ideas to a marketplace where they can flourish. From off-road racing to rock crawling to mountain biking we live the lifestyles that we promote.

Check out the new RACEREADY PRODUCTS Website.

Take a look at some of our present and past work.
Website design gallery
Print design gallery
Logo Design gallery

Contact Info:

316 Design
Phone: 619.334.4266
Web: www.316design.com

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