40th RUNNING OF THE SCORE BAJA 1000 TO AIR ON NBC

Dec 27, 2007

The Baja Unlimited

On Sunday, December 30th at 3PM ET/12PM PT NBC Sports will air the 2007 SCORE Baja 1000. The one-hour special broadcast will feature point-to-point coverage of the infamous off-road race.

Hosted by veteran broadcaster Bill Weber, voice of NBC's Motorsports coverage since 2001, and comprised of a near-record field of 424 starters, the broadcast will mark the 40th anniversary of the SCORE Baja 1000.

Additional video clips and photos from the race are available at www.thebajaunlimited.com. The official SCORE Baja 1000 DVD will be released via the website shortly after the broadcast.

Media sponsors for the 2007 SCORE Baja 1000 broadcast include Honda Motorcycles, Volkswagen, Red Bull, Garmin, BFGoodrich Tires and Energizer.

2007 SCORE Broadcast Schedule on NBC Sports

•SCORE Baja 1000 - December 30, 3:00 - 4:00 pm ET, 12:00 - 1pm PT

About SCORE
SCORE International, founded in 1973 by the late Mickey Thompson and headed by Sal Fish since 1974, continues today as the premier sanctioning body worldwide in the sport of desert racing. SCORE races feature 17 Pro and two Sportsman classes for cars and trucks in the U.S. with 10 additional Pro and three more Sportsman classes for motorcycles and ATVs competing in the races in Mexico. For more information, contact SCORE at its Los Angeles headquarters 818.225.8402 or visit the official website of the 2005 SCORE Desert Series at www.score-international.com.

About Aura360
Aura360 was founded to animate client brands through the creation and development of emerging sports properties. Aura360's marketing and production expertise is structured into three operating units; Properties, Productions and Consulting. Properties, comprised of owned or represented events and media programming, features the Jeep World of Adventure Sports® on NBC, Teton Gravity Research (TGR), and Union Square Street Sessions. Productions, consisting of video production, event management and creative assignments, includes the Men's Health Urbanathlon and the SCORE Baja 1000. Current consulting clients include Mountain Creek Resort and Madison Square Garden.For more information, please visit www.aura360.com.